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How Nonprofits Can Use Video

By connecting compelling visuals to a story, a good video can inspire, inform, agitate, or promote an organization or cause. Just a few years ago, creating an inspiring video was out of reach for most small nonprofits, but advances in technology and the availability of free online tools have opened up a new way for any organization to tell…

How to Reach Your Facebook Fans

Many organizations assume that when they post something to their organization’s Facebook page, everyone who has liked the page will see it. This is not the case. Just as your Facebook friends don’t see everything you post, neither do the fans of your page. In fact, late last year, Facebook tweaked its algorithm for determining…

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How Vermont’s Emergency Managers Leverage Media for Emergency Outreach

Vermont’s emergency managers have embraced social media and digital communications to keep Vermonters as informed as possible and recently added messages on Front Porch Forum to their outreach strategy. That’s why we asked Mark Bosma, the Vermont Department of Emergency Management & Homeland Security (DEMHS) Public Information Officer, to tell us more about this strategy.…